City’s “Lose the Roaditude” Campaign: Condescending or Helpful?

The City of San Diego’s new “Lose the Roaditude” campaign has now launched, including a full line of posters to help get the safety message across. Here are the bicycle-related posters. So, what do you think, are these condescending or helpful? What other messages might the city have chosen to highlight that would have been more useful? Keep in mind that the campaign seeks to appeal both to experienced road users who perhaps need a reminder not to crash into each other and to inexperienced users who haven’t figured that out yet. Click for full images.